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About Us



how we began

How We Began

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Before I started trading as Amara Timber, I had cause to visit my local timber merchants on several occasions. I was shocked that I could not see or touch the material that I wanted to purchase. This meant that I was unable to see if it was suitable for my requirements. I saw that there was a service here that was not being provided to the public and this is what made me decide to set up in business. I was determined to provide the public with a premium service, where they could select their own timber and had a first class delivery service.

On 1st May 1993, I started trading as Amara Timber with no formal knowledge of the trade. At the time, I had no idea that this was such a specialised, risky business. My first four or five years in business were disastrous and the fact that I couldn't offer credit accounts didn’t help. During this time we had some very loyal customers, but despite this, we couldn't keep up with the large established businesses in the area. Finding the right suppliers was difficult and my lack of experience meant that I didn’t know what products to stock. But I was determined to fight to survive!

Amara have longstanding, courteous staff and this has been at the forefront of establishing good customer relationships and a loyal customer base. At the end of the day, it was our customers who we can thank for helping me to learn about the building needs of the trade and public, build up my business and pay my staff their wages. I take my customers’ opinions very seriously and welcome feedback from them - both positive and negative. I personally deal with letters and emails, and have recently added a feedback form to my website. If I can improve my service to my customers, I will - if there are obstacles preventing me from providing what my customers want, then I will explain this to them. It is my ambition to stay the best - not second best. So far, I have achieved this with the support of my customers and staff.

Amara Timber has gone from strength to strength, while maintaining our quality of service and customer focus. We are now a limited company and look forward to serving the public for many years to come!